In the Heart of the Northwoods is

America's First Corporate Retreat.

The Place That Set The Standard.

From the days of Dwight Eisenhower fishing the shores of Trout Lake, to the lore of John Dillinger roaming these parts, the tranquil enchantment of Wisconsin’s Northwoods has been a destination for corporate retreats for over 100 years.

In the early 1900’s, Colonel Stewart, CEO of Standard Oil, set out to find the perfect spot for his executives to gather. He believed that playing together would help his team forge a better relationship and become more productive. Offering the peacefulness of nature with access to an abundance of outdoor activities, Standard Oil purchased an estate overlooking Trout Lake, establishing Red Crown Lodge in 1922 as their corporate retreat.

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A Private Retreat in the Heart of the Northwoods.

Perhaps best known for exclusive, tailored experiences organized to meet the exact needs of each corporation, Red Crown Lodge prides itself on hospitality centered around one group at a time. Located on the shores of beautiful Trout Lake in the heart of Wisconsin’s Northwoods, the individualized set-up of group retreats allows for a highly-customized experience. It’s a warmth and attentiveness that you won’t find anywhere else. No detail is overlooked—from meals and snacks to meeting set ups and activities—every retreat is designed to be unique and make the most of your time together.

Surround yourself with magnificent nature.

The stillness of beautiful Trout Lake, a whisper of a light summer wind and mighty, majestic trees towering over like only known in Wisconsin’s Northwoods. These are the sights and sounds that welcome you as you drive through the historic entrance of Red Crown Lodge. Combined with unparalleled service, this truly extraordinary place offers a backdrop for a retreat like no other.

The Highest Standard of Service.

Welcome Home to Red Crown Lodge. It is here that you’ll find a personalized experience, from the warm hello from Maddie, our friendly Black Labrador to the staff who know you by name. We’re proud to have a staff of hospitality professionals who together have over 100 years of experience, all focused on maximizing your group’s time on property. We love what we do. We love our guests—many of whom return year after year—and we love the stunning setting we all call home.

Through over a century of designing and implementing the highest quality experience for the world’s top executives, our staff has perfected the concept of personalized service. Needs are not just met, they are anticipated. Names are remembered, bonds are formed, and every detail is attended to with the utmost care.

Absolutely the most pristine outdoor grounds and Northwoods accommodations I have experienced.

Noel N., Red Crown Guest